Client
Brown-Forman

Brief
To lead the initial stages of Benriach’s website design and relaunch for both global and regional markets.

Strategy
A high level of senior stakeholder management was required across Brown-Forman teams in London and Kentucky to successfully complete the framework for the new Benriach site. This ensured the design agency’s activity was consistent and in-line with Brown-Forman IT hosting resources. Which further involved working with internal legal and compliance teams to fulfil each global markets digital requirements such as age gates and eCommerce restrictions.

Outcomes
· Delivered a user-friendly optimised sitemap & wireframe, in addition to an effective CMS user matrix.

· Completed design templates for pages and style guides for specialist pages.

· Finalised website copywriting with global brand team.

Client
Johnnie Walker

Brief
To create and post a series of engaging digital content for the White Walker by Johnnie Walker whisky in the lead up and throughout the final season of Game Of Thrones.

Strategy
We created a series of serve assets designed to promote the limited edition bottle amongst GoT fans in addition to wider whisky enthusiasts. This also included a targeted social strategy focused around injecting the assets into the existing GoT conversations on Facebook, Twitter and Instagram. Assets were specifically built in accordance with Diageo’s global marketing strategy for the Johnnie Walker brand. The campaign also included tailoring and posting asset for German, Spanish, Italian, Dutch and Greek markets in addition social moderation and consultancy for Johnnie Walker’s social advertising agency.

Outcomes
· Across Facebook and Instagram the assets generated 95,423,368 impressions and 30,429,935 reach.

· Assets posted to Twitter received 153,273 likes and retweets.

· Facebook direct social interactions included; 34,173 reactions, 3,724 comments and 8,630 shares.

· The digital content drove 149,283 clicks to Johnnie Walker’s purchase site.

Client
Honda F1 Racing

Brief
Working alongside the head of Honda’s global motorsport communications, to coordinate, create, post and manage digital content for the Abu Dhabi Formula 1 race weekend. 

Strategy
Through liaising with a variety of stakeholders within the Torro Rosso F1 team in addition to an on-track photographer, we created a series of digital social content which was posted and moderated live throughout the various sessions during the race weekend. This also included a high level of technical website coding, which was required to update the Honda’s website with sessions reviews, drivers quotes, results and imagery.

Outcomes
· Live assets received positive reactions and comments from global fans.

· Honda F1 website was updated with results and drivers quotes within an hour of each session terminating.

· Content received praise from Honda F1 Technical Director Toyoharu Tanabe.

Client
Imperial Tobacco

Brief
To update and create localised Australian brand books for Imperial’s portfolio including Peter Stuyvesant, Champion and Parker & Simpson.

Strategy
In addition to smoker trends and insights a variety of of internal and external data, sales statistics and reports were used form targeted brand books catered towards Australian consumers. This outlined localised consumer typologies for each brand including identifying their drivers, values and demands. Each brand books also took into account overarching brand visions, strategies and destinations to maintain consistency across global markets.

Outcomes
• Recreated each brand’s target audience by breaking down in depth the smokers profile and developing accurate typologies.

• The research also identified consumer and retail sales opportunities.

• Maintained strategic consistency with global brand book to successfully ensure 2025 brand destination.

Client
Eurotunnel Le Shuttle

Brief
To develop, plan and execute a mass reaching social media campaign as part Eurotunnel Le Shuttle’s 25th anniversary celebrations. The social strategy would support the Many Happy Returns campaigns lunching in May with digital assets running up until year-end.

Strategy
In order to successfully implement a long-term social campaign that would retain an audience over months, a three-phase strategy was executed using Facebook’s PITCH->PLAY->PLUNGE concept. Phase 1 (PITCH) saw an awareness ad objective launching with a social media optimised version of the TVC. The second phase (PLAY) utilised repurposed assets of the TCV including; Facebook 360 and Instagram Canvas designed to engage the retargeted audience. The final phase (PLUNGE) retargeted each of Eurotunnel’s 8 target audience groups through the use of parallax and Instant Experience assets with a traffic ad objective.

Outcomes
· TCV asset across Facebook & Instagram generated 34,752,832 impressions and 38,732,197 reach.

· Facebook 360 & Instagram Carousel produced 15,087,375 impressions and 391,011 direct social media interactions (likes, comments, shares, views).

· Phase three assets drove 22,638 unique users to the Eurotunnel LeShuttle website.

Client
BBC

Brief
To deliver a new strategically optimised publishing strategy across BBC Three’s channel and programme social pages.

Strategy
To successfully develop a new social publishing strategy and content creation guide, analysis was required for both BBC and competitor content data to formulate each channel's organic algorithm. Once key algorithm inputs were tested and established, the focused shifted towards remodelling content briefing and creation to maximise efficiency in line with each algorithm. The strategy also took into account new content formats in addition to internal audience data for more effective targeting.

Outcomes
· The new strategy reduced resourcing and posting output by an average 3-4 posts per day, while generating 18.7% more social interactions and 6.6% page growth.

· Applying internal audience data for social targeting was a first at BBC and is now utilised across other divisions including Sport, Sounds & News.

· Introduced and managed new content formats such as talent livestreams on YouTube, Twitter and Instagram.

Client
NBC Universal

Brief
To amplify the TV return of SUITS Season 7 by engaging influential personalities in the lifestyle, fashion and entertainment space to share content around the broadcast launch on the Universal Channel.

Strategy
We profiled, recruited and engaged influential personalities who were genuine fans of the show and whose personal brand fitted the SUITS look and feel.

Campaign influencers were firstly required to post before the week of release to express their excitement at the return of Season 7 and amplify the broadcast date. The idea was to encourage influencers to create and share content that played on the themes of the show.

We then followed up with a second wave of activity around broadcast week which included an invite to a VIP screening of SUITS ahead of the US Premiere and a mudding experience day in honour of popular character Louis Litt.

Outcomes
• The SUITS season 7 influencer campaign generated over 70,000 direct social media interactions (likes, shares & comments)

• All influencer activity provided details on the series return and included official tags #SuitsonUC and @foxtel

• For their Pre-Broadcast posts, fashion influencers Warren Pasi and Laura Albertin posted SUITS inspired outfits for the series return

Client  
hayu  

Brief 
To raise mainstream awareness of the hayu True Crime Series through purchasing select advertising spots on prominent Australian crime podcasts and recruiting lifestyle influencers to run creative posts that highlighted one of the shows.  

Strategy 
Within the client’s budget we were able to negotiate advertising exposure over a two week period across three prominent true crime podcasts: Casefile True Crime, Felon True Crime and True Crime Sisters. This included a combination of pre-record and in-broadcast host read ads. Seven lifestyle influencers were also engaged and provided with evidence kits in order to generate a creative post for their social followers.

Outcomes 
• Estimated podcast downloads featuring a pre-record or in-broadcast hayu ad totaled 436,000

• Casefile True Crime Case 85 which featured the hayu ad ranked no.2 in the iTunes top Australian podcasts during launch week

• Combined social influencer reach equaled 1,338,000, while direct social interactions on posts totaled 86,705 (likes, comments & shares) 

• Female lifestyle blogger Laura Jade Stone’s Instagram post for In Ice Cold Blood generated 25,000+ likes and 97 comments

Client  
Entertainment One

Brief 
To manage the digital public relations and influencer strategy regarding news, announcements and release details for both The Walking Dead and Fear The Walking Dead.

Strategy 
As a retained title, any activity involving digital PR, promotions and influencer marketing would be strategised and planned across a quarterly cycle. At the start of each quarter we would provide a list of key activities planned for both titles along with ROI targets.

Outcomes 
· Regular monthly features, announcements and promotions across targeted media within entertainment, TV, pop-culture, geek and gaming.

· Un-sponsored influencer activity with genuine fans including prominent pop-culture illustrator Boss Logic.

· Collaborations with key fan groups and social pages including The Walking Dead Australia.

Client 
hayu

Brief 
To profile, recruit and engage relevant top tier personalities and social influencers to raise awareness of the show’s release.

Strategy 
We invited ten prominent female personalities and social influencers to an exclusive VIP launch event and preview screening in Sydney. This was further supported by engaging macro influencers in other states to create specific content around the show’s launch.

Outcomes 
· Love Island Australia winner Tayla Damir attended the launch, as one of her first public appearances.

· Australian beauty queen Michael Finch’s Kim K make-up transformation video and combined supporting social media activity generated over 885,000 direct social media engagements (likes, comments, shares, views).

· Prominent female personalities; Sammy Robinson, Katerina Williams, Ashleigh Ross and Stephanie Bailey covered the launch with followers across their social channels.

Client
Roadshow Films

Brief
To organically seed the 'tornado selfie' outback video in a bid to trigger a viral marketing campaign that would drive video views and create a talking point around tornados, ahead of the theatrical release of Into The Storm in Australia.

Strategy
My role was to assist the team in seeding content to leading viral publishers worldwide in a way that would peak interest around whether the video was real or fake. The strategic goal was to secure coverage across key viral aggregators in the first instance that had the power to ignite the spread of content and drive a conversation around the authenticity of the video.

Outcomes
• Over 3 million views of the 'tornado selfie' video in a week.

• Key publishers included News Limited, The Daily Mail, Buzzfeed, MTV, Junkee, The Lad Bible, Elite Daily, Shock Mansion and Guyism.

• Content went viral in a couple of days spreading across key territories worldwide including the US, Australia, UK, Germany, Italy, France, Ireland, Brazil, Mexico and Spain amongst many others.

• Trade media coverage across Mumbrella, Campaign Brief, B&T, Inside Film and Best Ads on TV.

Client  
Roadshow Films

Brief 
To profile and invite top-tier female celebrities and lifestyle influencers to attend Ocean’s 8 premiere events in Sydney and Melbourne.

Strategy 
As the Ocean’s 8 premiere events were designed to recreate the Met Gala location from the film and to support that idea, we encouraged personalities to glam up and arrive ‘red carpet ready’. Social influencers were advised to share their experience across their social profiles, with select guests also briefed to appear in a special red carpet interview video specifically for Roadshow’s socials.  

Outcomes 
· Destiny’s Child star Kelly Rowland attended the Ocean’s 8 Sydney premiere event.

· The Ocean’s 8 campaign generated over 112,000 direct social media interactions (likes, comments, shares, views).

· Over 60 prominent Australian female personalities attended premieres in Sydney and Melbourne.